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Brain Games and Billions

Updated: Apr 22

The Real-Life Wendy Rhoades You Don't Know


Neuroscience, Psychology, Performance


Fans of the hit show Billions know Wendy Rhoades, the brilliant psychiatrist and performance coach who keeps Bobby "Axe" Axelrod in check. But did you know the character was inspired by a real-life expert?



An elegant room with two chairs

Enter Denise Shull, a trailblazing neuro-performance coach whose work with athletes, CEOs, and hedge fund managers has garnered international acclaim. Shull's groundbreaking blend of neuroscience, psychology, and business acumen resonates deeply with viewers, making Wendy Rhoades an iconic TV representation of her real-life approach.


But Shull is far more than just the inspiration for a fictional character. With her company, The ReThink Group, she empowers individuals and organizations to leverage their mental faculties for peak performance. Her "Shull Method" utilizes insights from neuroscience and psychology to improve decision-making, manage stress, and build stronger teams.


Here's a glimpse into what differentiates Shull from her on-screen counterpart:


  • Beyond therapy: While Wendy Rhoades primarily serves as Axe's personal therapist, Shull's expertise extends far beyond individual therapy. She works with executives, teams, and entire organizations, crafting customized coaching programs for diverse needs.

  • Neuroscience focus: While the show hints at Wendy's knowledge of mental processes, Shull explicitly integrates the latest neuroscientific findings into her coaching methods. This scientific foundation adds a layer of credibility and effectiveness to her approach.

  • Emphasis on positive psychology: Unlike the often stoic Wendy, Shull's methods emphasize harnessing positive emotions and fostering healthy habits to drive success. This focus on well-being makes her coaching not just results-oriented, but also sustainable and holistic.

So, the next time you see Wendy Rhoades navigate the high-stakes world of Billions, remember the real-life inspiration behind her character. Denise Shull is not just a coach for the elite; she's a pioneer in the field of neuro-performance coaching, empowering individuals and organizations to reach their full potential through the fascinating combination of brain science and psychology.


Interested to delve deeper? Contact Sophie Jenkins

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